Branding Briefs For June 26, 2008
Deal or No Deal: Citibank considers flipflop on its “A Deal is a Deal” slogan @Gen X: Charles Schwab unveils Gen X web site Loan Sale: Credit union does $149 million in four days Overhaul: Citi...
View ArticleHeadlines, snapshots and misc. stories of interest
Totally not shocking: Financial brands plummet in value Market capitalization of the world’s top 500 financial services brands dropped $3.9 trillion –or 51%– while brand value fell $218.1 billion, down...
View ArticleBeneficial Ads Push 3rd-Party Spending Analyzer
In an effort to get savers and spenders to look at a bigger financial picture, Beneficial Bank is asking people “What would you do if you knew where your money was going?” Beneficial is offering...
View Article12 Technology Trends Shaping Financial Marketing
Here are some of the major innovations and significant online/technology trends that financial marketers should watch in the coming years. (Please note: This is by no means intended to be a...
View ArticleRBC Launches ‘myFinance Tracker’ PFM Platform
The number of banks and credit unions integrating branded personal financial management (PFM) platforms from providers like Mint and Jwaala have helped these startups become internet sensations almost...
View ArticleIn Brief: Cheers for Beers, Inside Job, Sword & Shield
Bank gives beer to new depositors… A blistering documentary of Goldman Sachs… How banks can play offense and defense in social media… Plus 13 more stories for financial marketers this week.
View ArticleTrio of Big Banks Jump On PFM Bandwagon
Wells Fargo launches My Money Map. Lloyds TSB debuts Money Manager. And Visa hops on the bandwagon as well.
View ArticleDifferentiate Or Die: Boring Banks Need Brand Personalities
Consumers view most banking brands as undesirable and undifferentiated, making the battle cry ‘Differentiate or Die’ more relevant than ever for financial institutions.
View Article50 Of The Most Spectacular Website Designs In Banking
A portfolio of the most visually stunning websites from banks, credit unions and other financial institutions around the globe.
View ArticleWhat Do Consumers Really Want From Banking Websites? Simplicity
It's no great mystery that consumers consider bank websites less appealing than others, but the reasons why might surprise you.
View Article5 Ways Mint.com Is Stealing Your Customers
A partnership with Mint.com can be damaging to a financial institution's health.
View ArticleThe Disruptive Force of the Overbanked Consumer
As the ability to shop for the best financial solution improves, digital consumers are increasingly likely to switch providers.
View ArticleThe Battle Lines for the Consumer Have Been Drawn
The battle for the consumer is intensifying, with new players disrupting status quo and introducing new ways to deliver financial services.
View ArticleIntuit Offers Mint As White Label PFM To Banks And Credit Unions
Intuit is finally making Mint, its popular online personal finance management tool, available to financial institutions. The post Intuit Offers Mint As White Label PFM To Banks And Credit Unions...
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